It is just hard to deny that in this world, first impression is where we based our judgments on a person or things, and businesses know how important this is. You only have one chance to make your brand stand out and stick to the minds of your clients so better make the most of it. What better way of doing such than taking advantage of custom labels on your packaging. Never underestimate the effectiveness of such as it functions as the ambassador of your business. These impressions that your labels make will stay to the minds of your customers and almost instantly become synonymous to your brand.
When it comes to the label design of your business, the following are important aspects that you should not disregard.
Number 1. Color – color of custom labels made on behalf of your business is the very first thing people would see. It’s for this reason why it is essential to have an eye catching design but must be garish to garish to be able to offend your customers. So long as your label isn’t dominated by bright colors, you’ll be fine. The size and font of letters used in different parts of your label has to complement everything and easy to read.
Number 2. Logo – what makes your company to be recognized easily by people and for it to cast shadow among others is its logo. For your logo to be identified easily by people, it has to be large enough on your custom labels. But it shouldn’t overshadow other pertinent information that can be learned from it. It will create sense of affluence as well as success if you can afford to have it imprinted to your labels. Soon after, this will follow brand association to the minds of customers.
Number 3. Contact info – contact information is something that shouldn’t be disregarded especially on custom labels made for shipping and packaging purposes. The name of your company, its address as well as contact details must be printed clearly in an easy to read manner in which your customers and the delivery company can see. You must make the same label present inside the package for returned goods. In the bill of lading or package contents, it should be present too.
Number 4. Lamination – the main issue with label design is the fact that they’re subject to various elements throughout shipping. If you would like to maintain the viability of the custom label, then it has to be laminated. The shiny surface will be water repellent and make anything printed on it stand out.
If you want custom labels that will stand its purpose and be effective, then make sure that you follow these rules.