The Impact of Google Algorithm Updates on SEO
When Google introduced an algorithm change in 2013, the rules of SEO writing changed. In the event you’re a freelance author that focuses on supplying this sort of content, then following are a few of the vital things to remember.
The focus in not on Keywords. This is because after Google dug through a lot of data, their research team discovered that ranking a site highly merely on targeting keywords is easy to do. They also realized that spammers utilize this trick and thus churn out a lot of garbage hard. Hence, Google made tougher rules for ranking the websites predicated on churned content and also the targeted keywords. They need variety in the information that you supply and the keywords you use. They also require that you begin utilizing branded anchor text.
The modifications in Google algorithms require that you do not use one keyword on your anchor text many times. For the same reason that they demand you do not fill your site with one a few keywords targeted in your content, they do not want you to do this in the anchor text also. They demand that you use variety and be creative. You shouldn’t use a specific match anchor text, and spam websites are famous for this. Most of the exact anchor text doesn’t use the right grammar. But, since there are plenty of searches conducted for all these words, many spammers still utilize them.
The logic behind this is that no legit company like linknow media reviews wants any misspelled or grammatically incorrect. You risk the sinking of your site’s rankings if you are doing this.
The latest updates in Google algorithms are to punish the sites that employ SEO tactics which are illegal and reward those which serve their visitors well. The main objective of these updates was to reduce the spamming and hacking while offering webmasters the tools they needed to fix sites that were hacked.
The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also be monitoring how quickly you come up with your baclinks. Google raises a red flag if your website is new and you get spikes all of a sudden. It is going to likely sandbox the website and it might dismiss your backlinks.
The above points are the different ways in which Google Algorithms have impacted SEO which any SEO firm should be conscious of. The main idea is that it is becoming harder to rank highly in SERPs which opens up opportunities for digital marketing and web design companies like Linknow media that provide quality Linknow media reviews and content.