It is important to set out goals that one will achieve with a marketing strategy on Instagram. Increase followers, increase sales and increased interactions are some of the goals that brands hope to achieve when they carry out a marketing strategy on Instagram.
Having a clear marketing goal will keep you focused on what you want to do and how you want to achieve it. Brands and individuals can have different marketing goals when it comes to Instagram marketing.
Setting up a two-way communication portal can make sure that followers can interact with brands and individuals. One can achieve this through responding to the comments they share and making the responses appealing to the masses.
Followers who buy from brands usually have a level of trust in the brand and this can be established through a communication portal. One can also turn away negative criticism through positive responses in the comments section and this will make followers like a brand.
Another strategy one can use is to carry out contests and give out prizes. Some contests you can conduct may involve bringing in extra followers so that they can win prizes and this will increase the traffic on your page.
One way to increase your following is to use appealing photos that will capture your present audience and can be shared to grow your audience. The right hashtags and appealing photos can get your brand discovered quickly and widely. A brand should focus on getting longterm followers who are the same people that can buy your products for a long time by using relevant hashtags.
Brands and individuals should focus on quality content rather than quantity which may not be as effective as quality. Changing the timing of your posts can have a huge impact on the increase of your following.
Brands can do their posts early then schedule them to be delivered to their followers when they are most active on Instagram. The only way to determine this is to get an analysis of the best times to post in the daytime and in the course of the week.
Analytics and insights on an Instagram page provide useful information for brands to come up with effective marketing strategies to increase their following. The only way to know whether a marketing campaign is working is to set up a timeframe to measure the results and improve where necessary.
Another Instagram marketing strategy is to advertise your brand. Flexibility is key for a brand when they carry out their Instagram marketing because they may find that some strategies work and some don’t.